Mneme identity and packaging

Identity and packaging concept for Mneme, an “intuitive” fragrance brand that creates bespoke scents unique to each client.

The brand is rooted around a strong Art Nouveau-inspired logotype, with packaging that underscores Mneme’s individualized scents. Like the fragrance they contain, each bottle includes a unique, handmade ceramic cap. The caps’ organic forms evoke Mneme’s intuitive and personalized approach to fragrance design.