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Gilded Audio identity

Brand identity for podcast and engineering studio, Gilded Audio. Our process began with up-front strategy to tease out important themes via interviews with Gilded’s founder, team, and clients past and present. Through this work, we uncovered opportunities to focus the go-to-market message to a specific target audience without losing the brand’s sense of style and humor.

The refined messages and brand tone and voice direction were key in setting up the success of our subsequent visual identity work, which focused on a strong, confident, and timeless monogram that could be used effortlessly and flexibly across brand communications.