This identity for Bé Bếp (aka “baby kitchen”), a project by Phoebe Tran offering home-cooked Vietnamese meals, was inspired by her unpretentious and personal approach to food. We developed a warm, informal identity that layers playful line drawings with found photos of markets, landscapes, and Phoebe’s own family.
In the spirit of Bé Bếp’s homemade ethos, we created a library of illustrations to be used across menu and social media templates for easy DIY implementation.
Created during our Out of Office Hours, supporting organizations impacted by COVID-19. Maruder font donated by Laïc: Type Foundry