workwooork infoinfooo

Go Name Yourself card deck

Created by Eli Altman and Rose Linke of naming studio A Hundred Monkeys, Go Name Yourself is a deck of cards for coming up with great names for your business or product.

This boxed set of 90 cards is divided into four color-coded suits (Preparation, Ideation, Lessons, and Vetting), each packed with thought exercises and advice for generating and selecting names. To further inspire player creativity, each card is paired with photography and illustration that highlights, contrasts, and subverts its accompanying text.