workwooork infoinfooo

Dewy Grass Club identity

Identity, website, and collateral for Dewy Grass Club, a creative studio working at the intersection of sport, art and outdoor culture.

The DGC site includes interactive icons which can be grabbed and tossed like balls, one of which is an Easter egg that reveals a hidden “Dewy Grass Cam.”

The “Grass Cam” displays a range of scenes (from sports fields, to lawns, to pop culture references) based on the time of day in a user’s location. The site also contains other unique details, such as a vertical text ticker that splits the screen, and simple portfolio pages with interactive images.

In addition to printed collateral, we also created branded swag playing off DGC’s “fresh ideas in sport” tagline, including hand towels and air fresheners.

Art direction and design: OOO
Site development: Maria Adelaide
Illustration: Élise Rigolett