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Dewy Grass Club identity

Identity, website, and collateral for Dewy Grass Club, a creative studio working at the intersection of sport, art and outdoor culture. The DGC site includes interactive icons which can be grabbed and tossed like balls, one of which reveals a hidden “Dewy Grass Cam” that displays different scenes based on the time of day in users’ locations. Playing off DGC’s tagline “fresh ideas in sport,” we also created branded air fresheners and towels for the studio.

Art direction and design: OOO
Site development: Maria Adelaide
Illustration: Élise Rigolett