Identity for Bé Bêp (aka "baby kitchen"), a project by Phoebe Tran offering home cooked Vietnamese meals. Evoking Phoebe’s unpretentious approach to cooking, we developed a warm, informal identity that layers playful line drawings with images of Vietnamese markets, landscapes, and Phoebe’s own family. In the spirit of Bé Bêp’s homemade ethos, we created a library of illustrations that can be used across simple menus and social media templates for easy DIY implementation. All collateral was also designed to be printed inexpensively using a home printer, risograph, or rubber stamps.
Created as part of our "Out of Office Hours" effort offering design support to organizations impacted by COVID-19